Promotional Media Toolkit – Shine a Light on Stigma
Welcome to Superior Health Quality Alliance! We are excited to collaborate with you and work collectively to improve the quality of care.
This package was developed to help you promote your decision to participate in the Shine a Light on Stigma campaign. You may use the tools to announce your participation to the public, your staff, clients/patients/residents, stakeholders and more.
Sharing your participation internally can help build excitement, participation and buy-in. Sharing your participation externally lets the public know your organization cares about using person-first, person-centered language to increase respect for and dignity of persons with substance use disorder.
All of the materials have been created to allow for fast and easy localization for self-promotion. You may choose to use any of the materials that fit your needs. Simply localize the materials with the appropriate information about your organization in the marked spaces.
Materials in the promotional package:
Social Media
Internal Communications
- Email to staff announcing participation, what does it mean to them (help with buy-in)
- Flyer to post throughout buildings
- Words Matter wallet/badge card
External Communications
Social Media
(Bonus: Include a photo of your staff or another appropriate image.)
Initial Post
We are a proud participant of Superior Health Quality Alliance’s Shine a Light on Stigma campaign. We are committing our organization to use person-first/person-centered language when referring to people with substance use disorder and people who are in recovery.
(Bonus: Include a photo.)
Initial Tweet
Our organization is proud to commit to using person-first/person-centered language to help end the stigmatization of people with substance use disorder. @health_superior #shinealightonstigma
Internal Communications
Email to Staff or Internal Newsletter Submission
We are excited to announce we have taken the Superior Health Quality Alliance (Superior Health) Shine a Light on Stigma pledge to support efforts to change the stigma around substance use disorder by encouraging person-first/person-centered language. We are committed to removing the stigma around addiction to increase respect for and dignity of persons with substance use disorder improve care for them—and the families who love them.
Please take a moment to learn about this campaign by visiting Superior Health Quality Alliance Shine a Light on Stigma webpage.
Flyer to Post Throughout Buildings
External Communications
Simply copy and paste the text in the PDF linked below, personalize the marked areas and send to targeted media outlets. Include a photo of your team to increase your chances of getting your story picked up. You could also post to your website.
Email to Patients/Residents/Clients
(Organization Name) is continuously working behind the scenes to provide the very best care. We are striving to (insert mission or vision).
We are excited to announce we have taken the Superior Health Quality Alliance (Superior Health) Shine a Light on Stigma pledge to support efforts to change the stigma around substance use disorder by encouraging person-first/person-centered language. We are committed to removing the stigma around addiction to increase respect for and dignity of persons with substance use disorder improve care for them—and the families who love them.
Thank you for entrusting us with your care. We will always work to offer you and your family the very best care.